The ratings are out! In the case of these two giant singing competitions, NBC’s The Voice reigns supreme against its direct rival, FOX’s X Factor USA. Via Marc Berman
Fox led this second Wednesday in September care of the two-hour season-premiere of The X Factor, which scored a very respectable 6.7 rating/11 share in the overnights from 8-10 p.m. (peaking at a 7.5/12 at 9:30 p.m.). But compared to its year-ago series-opener (8.7/14 on Wednesday 9/21/11), this was down by 23 percent. And a one-hour edition of competing The Voice on NBC (7.3/13 from 8-9 p.m.) bested the first hour of The X Factor (6.1/10) by 20 percent. Given all the hoopla of Britney Spears and Demi Lovato joining the judges table, the initial sampling could of – and should of – been higher. Keep in mind, that the 8.7 in the overnights last year translated into 12.49 million viewers and a 4.4/12 among adults 18-49 (based on the Live Plus Same Day results).
At 9 p.m., The X Factor moved into the top spot, with a four percent advantage over America’s Got Talent on NBC (7.4/12 vs. 7.1/12, which was a season-high on the night for AGT), which concludes with a two-hour installment tonight. As a benchmark, here are the half-hour results for The X Factor:
The X Factor (Fox)
8:00 p.m.: 5.8/10 (#2)
8:30 p.m.: 6.4/10 (#2)
9:00 p.m.: 7.2/11 (#2)
9:30 p.m.: 7.5/12 (#1)
Honestly, I really really love The Voice AND X Factor USA. I think these two were better shows than American Idol IMHO. On the other hand, I really do not care about ratings for as long as I enjoy with what I am watching.