According to NY Times, technology giant Apple is the world’s most valuable brand, dethroning another giant Coca-Cola after 13 years at the top, that’s according to the annual report of Interbrand, a world-renowned corporate identity and brand consulting company owned by the Omnicom Group. The said company has been collating its ‘Best Global Brands‘ since 2000.
“Every so often, a company changes our lives, not just with its products, but with its ethos. This is why, following Coca-Cola’s 13-year run at the top of Best Global Brands, Interbrand has a new No. 1 — Apple.”
The report estimates the value of the Apple brand at $98.3 billion, up 28 percent from the 2012 report. The value of the Coca-Cola brand also rose, by 2 percent to $79.2 billion, but that was not sufficient to give Coca-Cola a 14th year as Interbrand’s most valuable brand.
The ranking is produced based on financial performance and public impact. According to the said report, Apple’s market value is currently estimated at $98.3 billion, that is a 28% increase from 2012. Coca-Cola on the other hand, garnered an estimated $79,213 billion, making them settle to 3rd place. In this fast-paced world, technology seems to dominate in the marketing community, as evidenced by several other brands in the top 10, including Google (now 2nd place from last year’s 4th place finish), Microsoft (No. 5), IBM (No. 4), Apple’s rival brand Samsung (8th), and Intel (No. 9).